Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
2ISL 510Innovation and Entrepreneurship3+0+038

Course Details
Language of Instruction Turkish
Level of Course Unit Master's Degree
Department / Program MA Program in Big Data and Business Analytics (Thesis) (Turkish)
Type of Program Formal Education
Type of Course Unit Elective
Course Delivery Method Online
Objectives of the Course Identify common characteristics of successful entrepreneurs, startup and corporate
2. Generate and evaluate ideas for new startups
3. Identify a range of strategy options for growing an entrepreneurial venture and their strengths and weaknesses
4. Understand issues around culture and the impediments to entrepreneurship and innovation
5. Understand the commercial aspects that feature in entrepreneurship and innovation – commercial understanding, people, funding, sales, marketing, financial analysis
6. Work with the different forms of entrepreneurship and innovation
7. Discuss the concepts such as Minimal Viable Product, product-market fit, the Business Model Canvas, the Empathy map
8. Apply Design Thinking to a specific project
9. Apply The Lean startup methodology to a project within a corporation.
Course Content Entrepreneurship and innovation are increasingly important in all areas of business and government. Entrepreneurial start-ups refreshes the economy by identifying new opportunities and redirecting resources to them.
This course provides an introduction into successful strategies, business models, frameworks, funding, barriers and risks for introducing break-through products and services.
Students will develop skills and insights for evaluating, articulating, refining, and pitching a new product or service, either as a start-up business or a new initiative within an existing firm. This course is appropriate for all students interested in innovation and design as necessary components of new businesses today. Topics include business model innovation, strategic leadership, human centered and design-driven innovation, knowledge and change management.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator Asist Prof.Dr. Ahmet Kaplan
Name of Lecturers None
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources 1. Harvard Business School Faculty, Entrepreneur’s Toolkit, Boston, Harvard Business School Press, 2005. 2. Westerman et al., Leading Digital, Boston: Harvard Business School Press; 2014. 3. Catmull, Ed, Creativity, Inc., New York: Random House; 2014. 4. Duggan, William, Creative Strategy, New York: Columbia Business School Press, 2013. 5. Cass Sunstein and Richard Thaler, Nudge: Improving Decisions about Health, Wealth, and Happiness, Yale University Press, 2008. 6. Dov Seidman, How, 2007.
The assessment is based on home assignments, business plan report, class participation and final exam. The final exam will cover reading assignments, lectures, and classroom activities, and may consist of a mix of question types.
Business model Canvas

Course Category
Social Sciences %100

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Assignment 4 % 40
Attendance 1 % 10
Final examination 1 % 50
Total
6
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 1 3 3
Hours for off-the-c.r.stud 1 3 3
Assignments 4 1 4
Presentation 2 5 10
Project 1 5 5
Final examination 1 5 5
Total Work Load   Number of ECTS Credits 1 30

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Define, explain and illustrate theories of business innovation and entrepreneurship, the evolution of industries and economies, and the roles of entrepreneurs;
2 Develop a comprehensive and well-structured business plan for a new venture
3 Present a persuasive business plan to potential investors or to internal stakeholders and effectively answer probing questions on the substance of the plan
4 Work effectively in multidisciplinary, cross-cultural teams, communicating, negotiating and contributing shared contributions towards the development of a team project


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to Entrepreneurship and Innovation Business Model Generation, pp. 14-16; 200-211; 124-145.
2 The Value Proposition Business Model Generation, pp. 22-25; 212-225.
3 Customer Segments Business Model Generation, pp. 20-21; 56-65.
4 Customer Relationships and Channels Business Model Generation, pp. 26-29; 76-87.
5 Muslim Startups
6 Key Resources and Key Activities Business Model Generation, pp. 36-39; 108-117.
7 Revenue Streams Business Model Generation, pp. 30-33; 88-107.
8 Key Partners and Cost Structures Business Model Generation, pp. 34-35; 40-41; 66-75.
9 Organizational Plan Business Model Generation, pp. 126-145.
10 Marketing Plan Business Model Generation, pp. 212-226.
11 Financial Plan & Sources of Funding Business Model Generation, pp. 227-240.
12 Growth Plan, Harvest & Exit Business Model Generation, pp. 262-274.
13 Pitch Practice Business Model Generation, pp. 170-179.
14 Final Presentations


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7
All 5 5 4 3 4 5 2
C1
C2
C3
C4

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant


https://obs.ihu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=245035&lang=en