Course Information
SemesterCourse Unit CodeCourse Unit TitleT+P+LCreditNumber of ECTS Credits
2MAN 506Strategic Management3+0+038

Course Details
Language of Instruction English
Level of Course Unit Master's Degree
Department / Program MA Program in Management (Thesis) (English)
Type of Program Formal Education
Type of Course Unit Compulsory
Course Delivery Method Face To Face
Objectives of the Course This course aims to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures.
Course Content Introduction to Strategic Management,External Environmental Analysis: General Environment,Internal Environmental (Business) Analysis,Strategic Direction Determination: Vision, Mission, Values, Aims and Targets,Corporate Strategies,Competition (Business Unit) Strategies,Functional Strategies,Global Strategies,Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships,Implementation of Strategies: Structure, Culture and Resource Allocation,Strategic Evaluation and Control,Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics,Strategic Leadership,Innovative Business Strategies and Strategic Entrepreneurship.
Course Methods and Techniques
Prerequisites and co-requisities None
Course Coordinator None
Name of Lecturers Associate Prof.Dr. Ümit Hacıoğlu
Assistants None
Work Placement(s) No

Recommended or Required Reading
Resources Strategy Management.: Formulation, Implementation and Control. John A. Pearce , Richard B. Robinson.
Dincer, H. Hacioglu, U. and Yuksel S. (2017) Strategic Design and Innovative Thinking in Business Operations
T.L. Wheelen, K.D. Hunger, A.H. Hoffman, and C.E. Bamford. Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability 15th Ed. Pearson.
5
2
2

Course Category
Social Sciences %30
Field %70

Planned Learning Activities and Teaching Methods
Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria
In-Term Studies Quantity Percentage
Mid-terms 1 % 30
Assignment 1 % 10
Project 1 % 10
Final examination 1 % 50
Total
4
% 100

 
ECTS Allocated Based on Student Workload
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 2 28
Assignments 2 36 72
Mid-terms 1 36 36
Project 1 26 26
Final examination 1 36 36
Total Work Load   Number of ECTS Credits 8 240

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:
NoLearning Outcomes
1 Describes the fundamental concepts of strategic management
2 Acknowledges the strategic mangement process and its components
3 analyze the internal and external environmental factors
4 describes the relations between strategic management, organizational structure and human resources
5 Acknowledges the top management, competition and functional strategies
6 explain the implementation of the strategies and how the resources should be distributed in the application process.
7 explain how strategies can be assessed and evaluated.


Weekly Detailed Course Contents
WeekTopicsStudy MaterialsMaterials
1 Introduction to course and strategic management Teece, D. J. (2019). A capability theory of the firm: an economics and (strategic) management perspective. New Zealand Economic Papers, 53(1), 1-43.
2 Strategic Management Process Nutt, P. C., & Backoff, R. W. (1987). A strategic management process for public and third-sector organizations. Journal of the American Planning Association, 53(1), 44-57.
3 Strategic Planing and components Bryson, J. M. (1988). A strategic planning process for public and non-profit organizations. Long range planning, 21(1), 73-81.
4 Implementation process of strategies Payne, A., & Frow, P. (2006). Customer relationship management: from strategy to implementation. Journal of Marketing Management, 22(1-2), 135-168.
5 Strategy and Control Process Govindarajan, V., & Gupta, A. K. (1985). Linking control systems to business unit strategy: impact on performance. In Readings in Accounting for Management Control (pp. 646-668). Springer, Boston, MA.
6 Analysis of Competition and Competitive Strategies Bresser, R. K. (1988). Matching collective and competitive strategies. Strategic Management Journal, 9(4), 375-385.
7 Global Strategies Lovelock, C. H., & Yip, G. S. (1996). Developing global strategies for service businesses. California management review, 38(2), 64-86.
8 Midterm
9 Business Performance, Corporate Structure and Competitiveness Chapter 2 in Strategic Design and Innovative Thinking in Business Operations by Hacioglu, U. Dincer, H. and Yuksel Serhat ( Springer 2017)
10 Strategic Design and High-Growth Firms Chapter 5 in Strategic Design and Innovative Thinking
11 Strategic and Innovative Thinking Chatper 9 Section II
12 Effect of Strategic Design on Business Operations Chapter 6 Section II
13 Paper Presentation
14 Paper Presentation
15 Final


Contribution of Learning Outcomes to Programme Outcomes
P1 P2 P3 P4 P5 P6 P7 P8
All 5 5 4 5 4 5 5 4
C1 5 5 4 5 3 5 5 5
C2 5 5 4 5 4 5 5 4
C3 5 5 4 5 4 5 5 4
C4 5 5 4 5 3 5 5 5
C5 5 5 4 5 4 5 5 5
C6 5 5 4 5 4 5 5 4
C7 5 5 4 5 4 5 5 4

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant


https://obs.ihu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=211886&lang=en