Language of Instruction
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Turkish
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Level of Course Unit
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Master's Degree
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Department / Program
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MA Program in Big Data and Business Analytics (Thesis) (Turkish)
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Type of Program
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Formal Education
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Type of Course Unit
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Compulsory
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Course Delivery Method
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Face To Face
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Objectives of the Course
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In the data-driven business management course, it is aimed to provide basic information about the use of various information technologies and data analytics techniques during the identification, development and implementation of opportunities that arise in the business process. For this purpose, methods are given to ensure that the management processes in the planning, organizing, directing, coordinating and supervising steps, which are the basic elements of a business management, are based on data. Managers use this data to integrate activities and processes in the work area and to increase efficiency.
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Course Content
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In the process that starts with data structures and obtaining data in the business, studies are carried out to extract the useful part from the data by using techniques such as data classification and time analysis. Forecasting using these With the help of algorithms, it is decided which position/measures the business will take based on future probabilities.
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Course Methods and Techniques
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There will be interactive presentations and case studies.
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Prerequisites and co-requisities
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None
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Course Coordinator
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Prof.Dr. Ümit Hacıoğlu Asist Prof.Dr. Merve Şahin
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Name of Lecturers
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Asist Prof.Dr. Taner Ayaz
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Assistants
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None
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Work Placement(s)
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No
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Recommended or Required Reading
Resources
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Articles Case Studies Muhteşem Baran (2017) Büyük Veri, Bilgi Yönetimi ve İş Zekası, Beta Yayınevi Ünal Yarımağan (2022) Veri Tabanı Sistemleri, Seçkin Kitabevi
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canvas.ihu.edu.tr
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canvas.ihu.edu.tr
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Course Category
Mathematics and Basic Sciences
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%10
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Engineering
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%5
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Engineering Design
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%5
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Social Sciences
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%40
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Field
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%40
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