Dersin Ayrıntıları
YarıyılKoduAdıT+U+LKrediAKTSSon Güncelleme Tarihi
5JOR 309Digital Writing2+2+03503.11.2025

 
Dersin Detayları
Dersin Dili İngilizce
Dersin Düzeyi Lisans
Bölümü / Programı Karşılaştırmalı Edebiyat Lisans Programı
Öğrenim Türü Örgün Öğretim
Dersin Türü Seçmeli
Dersin Öğretim Şekli Yüz Yüze
Dersin Amacı Students will better understand the implications of a communication world that is socially networked, geomapped, personalized, mobile, and always on. They will put their audiences first by focusing attention on user experience, user behavior, and engagement with their user bases. They will allow the story, the content, to determine form and media choices rather than the other way around. They will become more experimental and adaptable in a fast-changing media ecosystem by providing them with trends, tools, techniques, and technologies. They will start, shape, and sustain conversations, user participation, and spreadability.

They will learn how thpe key similarities and differences among the major online content types. They will analyze and practice various types of online copy such as blogs, web content, social media, advertising, and feature writing.
Dersin İçeriği Students will better understand the implications of a communication world that is socially networked, geomapped, personalized, mobile, and always on. They will put their audiences first by focusing attention on user experience, user behavior, and engagement with their user bases. They will allow the story, the content, to determine form and media choices rather than the other way around. They will become more experimental and adaptable in a fast-changing media ecosystem by providing them with trends, tools, techniques, and technologies. They will start, shape, and sustain conversations, user participation, and spreadability.

They will learn how thpe key similarities and differences among the major online content types. They will analyze and practice various types of online copy such as blogs, web content, social media, advertising, and feature writing.
Dersin Yöntem ve Teknikleri
Ön Koşulları Yok
Dersin Koordinatörü Yok
Dersi Verenler Yok
Dersin Yardımcıları Yok
Dersin Staj Durumu Yok

Ders Kaynakları
Kaynaklar Carroll, Brian. Writing and Editing for Digital Media, 2nd ed. Routledge, 2014. ISBN: 978-0-415-72979-6
McCoy, Julia. So You Think You Can Write? The Definitive Guide to Successful Online Writing. Julia McCoy, 2016. ISBN: 978-1-519-38322-8

Ders Yapısı
Sosyal Bilimler %30
Alan Bilgisi %70

Planlanan Öğrenme Aktiviteleri ve Metodları
Etkinlikler ayrıntılı olarak "Değerlendirme" ve "İş Yükü Hesaplaması" bölümlerinde verilmiştir.

Değerlendirme Ölçütleri
Veri yok

 
AKTS Hesaplama İçeriği
İş Yükü Sayısı Süre Toplam İş Yükü (Saat)
Ders Süresi 14 3 42
Sınıf Dışı Ç. Süresi 14 2 28
Ara Sınavlar 1 25 25
Uygulama 14 2 28
Yarıyıl Sonu Sınavı 1 40 40
Toplam İş Yükü   AKTS Kredisi : 5 163

 
Dersin Öğrenme Çıktıları: Bu dersin başarılı bir şekilde tamamlanmasıyla öğrenciler şunları yapabileceklerdir:
Sıra NoAçıklama
1 Analyze digital writing with attention to style, genre, persona, audience, and purpose.
2 Explain and apply rhetorical best practices in digital environments.
3 Identify and analyze relevant online publication platforms.
4 Write and submit/post various forms of digital writing.
5 Define terms related to digital writing and use them in discussions, papers, and presentations.
6 Provide informed and relevant feedback to other digital writers in the course.
7 Better understand the implications of a communication world that is socially networked, geomapped, personalized, mobile, and always on.
8 Put their audiences first by focusing attention on user experience, user behavior, and engagement with their user bases.
9 Become more experimental and adaptable in a fast-changing media ecosystem by providing them with trends, tools, techniques, and technologies.
10 Start, shape, and sustain conversations, user participation, and spreadability.

 
Ders Konuları
HaftaKonuÖn HazırlıkDökümanlar
1 1. Syllabus and Get Acquainted
2 2. The fundamentals of good writing and editing (Ch 1)
3 3. The fundamentals of good editing (Ch 2)
4 4. The special skills and techniques needed to create compelling content for digital environments I(BC Ch 3, 4)
5 5. Attention on mission and purpose: credibility, needs of audiences (BC Ch 5)
6 6. Attention on ethics and ethical decision-making (BC Ch 6)
7 7. Specific digital contexts: journalism (BC Ch 8)
8 8. Specific digital contexts: blogging, public relations (BC Ch 7, 9)
9 9. Midterm
10 10. Online Content Writing Is Taking Over the Marketing World (McCoy II)
11 11. The Role of SEO in Online Content Writing (McCoy III)
12 12. Adaptation to the 7 Major Types of Online Content (McCoy IV)
13 13. Create 2 projects out of 7 major online content.
14 14. Project creation continues and online presentation

 
Dersin Program Çıktılarına Katkısı
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13
Tüm 2 3 4 3 2 3 2 3 4 4 4 3 4
Ö1 5 5 5 5 4 4 4 3
Ö2 5 5 5 5 4 4 4 3
Ö3 5 5 5 5 4 4 4 3
Ö4 5 5 5 5 4 4 4 3
Ö5 4 4 4 4 4 4 4 3
Ö6 4 4 4 4 3 3 3 3
Ö7 4 4 4 4 3 3 3 2
Ö8 3 3 3 4 3 3 3 2
Ö9 3 3 3 4 3 3 3 2
Ö10 3 3 3 4 3 3 3

  Katkı Düzeyi: 1: Çok Düşük 2: Düşük 3: Orta 4: Yüksek 5: Çok Yüksek

  
  https://obs.ihu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=210197&lang=tr