Course Information

Semester	Course Unit Code	Course Unit Title	T+P+L	Credit	Number of ECTS Credits	Last Updated Date
7	MAN 401	Strategic Management	3+0+0	3	5	28.11.2023

Course Details

Language of Instruction	English
Level of Course Unit	Bachelor's Degree
Department / Program	BA Program in Management
Type of Program	Formal Education
Type of Course Unit	Compulsory
Course Delivery Method	Face To Face
Objectives of the Course	Strategic management starts with a central question of why some firms are more profitable than others are. This course introduce strategy as a fit between the firm and its environment. While the firm refers to its goals and values, resources and capabilities, and structure and system, the environment of the firm refers stakeholders including competitors, customers, and suppliers. Finally, strategic fit creates sustainable competitive advantage. Our course focuses on key issues in formulating and implementing strategies at business and corporate levels.
Course Content	To accomplish our objectives, we will use a variety of learning techniques: lectures, readings, assignments, presentations, and most importantly, class discussion of case studies. The case method will be used extensively to combine theory and application.
Course Methods and Techniques	Face-to-Face
Prerequisites and co-requisities	( MAN 101 )
Course Coordinator	None
Name of Lecturers	Prof.Dr. Ümit Hacıoğlu
Assistants	None
Work Placement(s)	No

Recommended or Required Reading

Resources	Grant, R. M. (2016). Contemporary Strategy Analysis: Texts and Cases. Blackwell Pub.
Course Notes	- Thomas. L. Wheelen, J David Hunger, Alan N. Hoffman and Charles E. Bamford, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability. 15th Global Edition. Pearson
Documents	5
Assignments	2
Exams	2

Planned Learning Activities and Teaching Methods

Activities are given in detail in the section of "Assessment Methods and Criteria" and "Workload Calculation"

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration	Total Work Load
Course Duration	14	3	42
Hours for off-the-c.r.stud	14	1	14
Assignments	2	10	20
Mid-terms	1	16	16
Project	1	38	38
Final examination	1	20	20
Total Work Load			Number of ECTS Credits 5 150

Course Learning Outcomes: Upon the successful completion of this course, students will be able to:

No	Learning Outcomes
1	to introduce the concept of strategy as a link between the firm internal components and its external environment
2	to build the skills of implementing strategic management tools such as five forces analysis, resource analysis, balance scorecard, etc.
3	to enable students differentiate between corporate and business level strategy formulation and implementation
4	to demonstrate how to create and sustain competitive advantage through cost leadership or differentiation
5	to introduce social and ethical aspects of strategic management such as corporate social responsibility
6	to promote students to develop and discuss ideas/solutions for case studies based on real life examples

Weekly Detailed Course Contents

Week	Topics	Study Materials	Materials
1	Basic Concepts of Strategic Management, Corporate Governance
2	Social Responsibility and Ethics in Strategic Management
3	Environmental Scanning and Industry Analysis, Organizational Analysis and Competitive Advantage
4	Strategy Formulation: Business Strategy, Corporate and Functional Strategies
5	Crafting and Execution of Business Strategy: Learning within a simulation
6	Collaborative decision-making, Understanding the data
7	Developing a business strategy
8	Practice Round 1,2,3: Team Assignment, market analysis, business development
9	Practice Round 4,5,6: Reviewing performance, Revising strategy, Entering new markets
10	Practice Round 7, 8: Reviewing performance 2, Refining team competencies, Cross functional effectiveness and positioning
11	Critical analysis, Shareholder debrief, Debrief PowerPoint, Globe Report, Master Report
12	Competion Round 1, 2, 3: Team Assignment, market analysis, business development ( Crafting and Executing a Real Business Challenge)
13	Competion Round 4,5,6: Reviewing performance, Revising strategy, Entering new markets ( Control)
14	Competion Round 7, 8: Reviewing performance 2, Refining team competencies, Cross functional effectiveness and positioning (New Design)
15	Final Project: Critical analysis, Shareholder debrief, Debrief PowerPoint, Globe Report, Master Report for

Contribution of Learning Outcomes to Programme Outcomes

Contribution: 1: Very Slight 2:Slight 3:Moderate 4:Significant 5:Very Significant

https://obs.ihu.edu.tr/oibs/bologna/progCourseDetails.aspx?curCourse=209419&lang=en